Macquarie University

Social media strategy & management

Objective: to manage the consolidation Macquarie University’s online presence into two pages on Facebook (one for the student community and one for the general public), with presence on Twitter, LinkedIn. To engage future students to consider Macquarie University as their tertiary institution of choice, and to engage with Alumni and to notify the public about research, awards and other innovative happenings across the University.


  • Creation of engaging content including research posts, academic and student profiles, infographics and videos that showcased the diverse Macquarie community.
  • Launched Snapchat channel to best reach out to future students through engaging student takeovers that showed Macquarie in a more informal way.
  • Made community management a priority not only to demonstrate better accessibility through social channels, but also to better understand community concerns and needs that we could shape into future content.
  • Workshops to educate key stakeholders about social media and content creation, to foster more open exchanges of ideas and build better relationships. Stakeholders include faculties, departments, schools and individual academic and professional staff.

Student newsletter and PR support 

Objectives: to engage with Macquarie University’s student community via an online newsletter, and to provide support to PR team with release writing and proactive pitches.

Solution: Introduced content to MyMQ newsletter that offered practical, real-world information covering everything from lessons from work experience, understanding tax, mental health initiatives and choosing career paths.