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Portfolio Tag: Content writing

  • Macquarie University

    woman in denim jacket holding books

    Social media strategy & management Objective: to manage the consolidation Macquarie University’s online presence into two pages on Facebook (one for the student community and one for the general public), with presence on Twitter, LinkedIn. To engage future students to consider Macquarie University as their tertiary institution of choice, and to engage with Alumni and […]

  • Lonely Planet

    As a local expert for Australia, I’ve written the following features for Lonely Planet’s online platform:

  • The Student Hotel

    View of rooftop pool and Florence city skyline

    I create compelling web copy for main pages and campaign landing pages, as well as EDM copy, blog content and copy for social media and paid search and display ads. Some examples of my work below.  Website copy including landing pages Blog posts