WHY HAVE A CONTENT STRATEGY?

ALSO, WHAT IS IT?

Coloured post-it notes on a mint green wall

Let’s face it. Success comes from making plans.

Sure, there are some instances where no plans lead to epic adventures. Like that Euro road trip where you had a start point, an end point, and limitless winding roads in between. 

Or that time you went for “just one drink” on a Sunday afternoon with your friends, which turned into karaoke till 2am quicker than you can sing, “Liviiiiin on a praaaaaayer.”

But, when it comes to your business goals, a plan is vital to success. Content strategy involves planning strong content and circulating that through the right channels to reach your audience and make them take action. A content road map to your business goals (saving you time and money in the process – win.)

ONCE YOU’VE IDENTIFIED YOUR CONTENT PURPOSE, THE REST IS EASY LIKE SUNDAY MORNING.

Here's how we'd typically work together

Talk goals

We talk through who you are, what your biz is about + what problems you're on a mission to solve.

Identify audience

Next, we'll confirm your target market - WHAT info they seek + HOW they consume it.

Map it out

Time to take those goals, map them to awesome content + circulate through the best channels.

Evaluate

Once your content is out in the wild, we'll regularly review how your audience responds + pivot accordingly.

READY TO MAKE A PLAN?

LET'S TALK STRATEGY. I'LL BRING THE SNACKS.

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